Business Details
25 Years
experience
Your Trusted Mortgage Partner in Baton Rouge, LA
Founded in 2001, Assurance Financial has redefined mortgage services through a unique blend of in-house expertise and cutting-edge technology. Our mission centers on creating communities by delivering seamless home-buying experiences that exceed expectations. With a commitment to integrity and customer care, we operate as an independent, full-service residential mortgage banker, handling loans from origination to servicing. Recognized as Fannie Mae/Freddie Mac seller/servicer-approved and Ginnie Mae issuer-approved, we maintain a 36-state licensing footprint and a team of 100 mortgage loan officers. Our core values emphasize excellence in customer service, evidenced by our 4.97-star rating from 35,534 reviews and multiple industry awards for customer satisfaction and workplace culture.Through innovative solutions like our mobile-friendly application process and state-of-the-art technology, we streamline mortgage journeys while maintaining personalized support through locally based loan officers. Our leadership team combines decades of industry experience with compassionate management, driving our growth from a regional provider to a national force in residential lending.
Services
Mortgage Loans
Refinancing
VA Loans
FHA Loans
Construction Loans
Jumbo Loans
Home Equity Loans
Non-QM Loans
Details
- Year established: 2001
Highlights and features
- We handle the entire mortgage process in-house for faster approvals
- Licensed in 36 states with 23 local branch offices nationwide
- Award-winning customer satisfaction with 4.97-star ratings
- A+ rated by the Better Business Bureau
- State-of-the-art digital mortgage application technology
Associations and certifications
- Fannie Mae
- Freddie Mac
- Ginnie Mae
What people say
Great communication
Knowledgeable professionals
Smooth process
Excellent guidance
Prompt responses
Services
Mortgage Loans
Our mortgage loan services provide tailored financing solutions for home purchases. With options including conventional, FHA, and VA loans, we cater to diverse buyer needs. Our streamlined process combines digital convenience with personalized support from experienced loan officers, ensuring competitive rates and customized terms that match individual financial situations.
Refinancing
Our refinancing solutions help homeowners reduce monthly payments, shorten loan terms, or access home equity. We offer rate-and-term refinancing and cash-out options with flexible qualification criteria. Our experts analyze current market conditions and individual circumstances to determine optimal refinancing strategies that maximize financial benefits for homeowners.
VA Loans
Specialized VA loan programs serve military members, veterans, and eligible spouses. These zero-down-payment mortgages feature competitive rates and lenient credit requirements. Our dedicated VA loan specialists guide applicants through the process, ensuring compliance with Department of Veterans Affairs regulations while maximizing benefits for service members.
FHA Loans
FHA-insured loans provide accessible homeownership opportunities with low down payments and flexible credit standards. Ideal for first-time buyers, these mortgages require as little as 3.5% down. Our FHA-certified underwriters facilitate the entire process, from pre-qualification to closing, ensuring compliance with federal housing administration guidelines while maintaining affordability.
Construction Loans
Custom construction loan programs finance new home builds with flexible payment structures. Our three-phase process covers land acquisition, construction, and permanent financing. We work closely with builders and homeowners to manage funds disbursement while offering competitive rates and personalized support throughout the building process.
People
Kenny Hodges
Founder, CEO
With over two decades of mortgage industry leadership, Kenny Hodges established Assurance Financial in 2001 to revolutionize mortgage services through in-house processing and customer-centric technology solutions.
Steve Ward
President
As President, Steve Ward drives strategic growth initiatives while maintaining operational excellence across Assurance Financial's 36-state licensing footprint and 23 branch locations.
Chad Hebert
Chief Financial Officer
CMB-certified CFO Chad Hebert oversees financial operations, ensuring fiscal stability and sustainable growth while maintaining compliance with regulatory standards across all mortgage products.
Jim Clapp
Chief Lending Officer
Jim Clapp leads lending operations with 25+ years of mortgage expertise, focusing on innovative loan product development and maintaining quality standards across Assurance Financial's diverse mortgage offerings.
Courtney Henson
Chief Administrative Officer
Courtney Henson manages organizational infrastructure, overseeing HR and compliance functions that support Assurance Financial's 100+ mortgage loan officers and staff across multiple states.
Questions
How do I start the mortgage application process?
Begin online with our 15-minute application or contact a local loan officer for personalized assistance through our 36-state branch network.
What loan types do you offer?
We provide conventional, FHA, VA, USDA, jumbo, construction, and non-QM loans to suit various home-buying needs and financial situations.
How long does mortgage approval take?
Prequalification occurs in 15 minutes; full approval typically takes 21-45 days depending on loan complexity and documentation completeness.
Do you offer refinancing options?
Yes, we offer rate-and-term refinancing, cash-out refinancing, and streamline options to help reduce payments or access home equity.
Are there first-time homebuyer programs?
We offer specialized first-time buyer loans with low down payments, including FHA loans requiring 3.5% down and VA loans with zero down payment.
How can I check my application status?
Track your mortgage application through our online portal or contact your assigned loan officer directly for personalized updates.
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