Business Details
26 Years
experience
Your Trusted Mortgage Market Intelligence Partner
iEmergent has been a leader in mortgage market intelligence since 2000, delivering data-driven insights to lenders navigating an evolving industry. Our team combines decades of experience with innovative tools like Mortgage MarketSmart, a platform that transforms complex data into actionable strategies. We specialize in identifying growth opportunities through hyperlocal market analysis, empowering lenders to make informed decisions about resource allocation, recruitment, and community engagement. Our expertise extends to closing racial homeownership gaps and developing special purpose credit programs, supported by a bottom-up forecasting methodology refined over two decades.As a trusted partner to lenders of all sizes, we prioritize equitable homeownership distribution while maintaining rigorous adherence to data accuracy and client confidentiality. Our leadership team brings deep industry knowledge, with CEO Laird Nossuli recognized as a national expert on diverse lending markets and COO Bernard Nossuli ensuring operational excellence through his financial and analytical background.
Services
Mortgage MarketSmart Platform
Market Opportunity Analysis
Diversity Lending Strategies
Strategic Consulting
Data Analytics Tools
Details
- Year established: 2000
Highlights and features
- We offer 25+ years of mortgage market forecasting expertise
- Our platform combines 15+ data sources for comprehensive analysis
- We specialize in actionable diversity lending strategies
- Our clients have increased retail mortgage originations by 70%
- We provide location-specific market opportunity assessments down to census tract level
What people say
Boosted originations
User-friendly interface
Transformative strategies
Data accuracy
Expert support
Services
Mortgage MarketSmart Platform
Our flagship platform combines predictive analytics, demographic data, and real-time market information to help lenders identify growth opportunities. The system enables strategic decision-making through interactive mapping tools and performance metrics. Users can analyze market share, track loan officer performance, and develop targeted recruitment strategies based on comprehensive data insights.
Market Opportunity Analysis
This service provides detailed assessments of potential lending opportunities in specific geographic areas. Using historical data and predictive modeling, we help institutions identify underserved markets and develop expansion strategies. The analysis includes demographic trends, competitive landscape assessments, and recommendations for resource allocation to maximize market penetration.
Diversity Lending Strategies
Our specialized programs help financial institutions develop lending strategies that address racial homeownership gaps. We provide data-driven frameworks for creating special purpose credit programs and community-focused initiatives. The service includes market-specific recommendations for reaching underserved populations while maintaining financial sustainability and regulatory compliance.
Strategic Consulting
Our consulting team works with lenders to develop comprehensive growth strategies based on market intelligence. Services include branch network optimization, sales coverage analysis, and partnership development with real estate professionals. We provide customized recommendations for improving market share and achieving organizational growth objectives through data-informed decision making.
Data Analytics Tools
We offer advanced analytics tools that integrate multiple data sources for comprehensive market analysis. The suite includes features for tracking loan origination trends, analyzing demographic shifts, and monitoring competitive performance. These tools enable lenders to transform raw data into actionable insights for strategic planning and operational decision-making.
People
Laird Hedlund Nossuli
CEO
Laird leads iEmergent's market intelligence initiatives, leveraging 20+ years of experience in housing equity and mortgage forecasting. She specializes in developing diversity-focused lending strategies and serves as a key spokesperson for the company's mission-driven approach to mortgage market analysis.
Bernard Nossuli
COO
Bernard oversees iEmergent's financial operations and analytics team, bringing 15+ years of mortgage industry experience from roles at Wells Fargo and DuPont-Pioneer. He holds an MBA from Georgetown and specializes in operational efficiency and data modeling for mortgage market forecasting.
Chris Richey
Chief Analytics Officer
Chris leads the development of iEmergent's data analytics capabilities, with 15 years of experience in quantitative analysis from Fortune 100 firms. He specializes in integrating diverse data sources to create actionable market intelligence tools for mortgage lenders.
Mark Watson
Chief of Forecasting
Mark directs iEmergent's forecasting program with 20 years of mortgage market analysis experience. Formerly with Countrywide Financial and Bank of America, he specializes in geographic information systems and long-term market trend prediction for the mortgage industry.
Megan Horn
Chief Marketing Officer
Megan leads iEmergent's marketing initiatives with a decade of B2B technology marketing experience. She focuses on communicating the company's value proposition through strategic content development and brand management for mortgage industry professionals.
Questions
What is Mortgage MarketSmart?
Mortgage MarketSmart is our web-based platform that combines predictive analytics, demographic data, and real-time market information to help lenders identify growth opportunities and make strategic decisions.
How does iEmergent help with diversity lending?
We provide data-driven frameworks for developing special purpose credit programs and community-focused initiatives that address racial homeownership gaps while maintaining financial sustainability.
What data sources do you use?
Our platform integrates 15+ data sources including HMDA data, MLS listings, census demographics, and our proprietary forecasting models to create comprehensive market intelligence.
Can you help with branch network optimization?
Yes, our strategic consulting services include branch network analysis and recommendations based on market opportunity assessments and competitive landscape evaluations.
Do you offer training for your platform?
We provide comprehensive onboarding and ongoing support, including tutorial videos and live demonstrations to ensure users maximize the platform's capabilities.
How accurate are your market forecasts?
Our bottom-up forecasting methodology has consistently predicted market trends with 90%+ accuracy over the past decade, validated by client success in implementing our recommended strategies.
